We take responsibility towards Sustainable development. In our own actions we take responsibility for the environment with our resource efficient Circular solutions.  We also take care that human rights and financial responsibility are in the core of our development.

Our Product

Our short-term goal is to produce low-emission and carbon-neutral workwear

The development of our collection and service is an ongoing process, as our customers' needs change, workwear standards are updated and new, more environmentally friendly materials and solutions are introduced in  the market. We want to be at the forefront of bringing new innovations to our customers.

In addition, our ambitious goal in support of the development of our industry is that Green Public Procurement - and Circular procurement criteria will be seen in Finnish public tenders in the near future.

Our material solution

Our goal is to create demand for environmentally friendly materials

The production of textile fiber produces roughly 35% of the total life cycle emissions of a garment, so the choice of fiber is important. The fiber distribution we use in our materials is over 90% focused on two fibers: Polyester and Cotton. Today, there are much more ecological solutions we can offer to our customers when it comes to these two fibers.

Recycled Polyester

Polyester is a crude oil based synthetic fiber. We always favor the recycled polyester over virgin polyester so that we can lower the emissions and to promote the circular economy.

Recycled Cotton

Recycled cotton is made from surplus cotton or discarded cotton garments that have already been made into fabric by re-defibering process.

Regenerated fibers from cellulose

Regenerated fibers from cellulose are a good alternative to cotton or even a substitute for it in textiles. Our partner Spinnova is one of the world's pioneers in producing environmentally friendly cellulose Regenerated fibers.

Our workwear production

The goal is the continuous development of responsible production

Reliable production partners and transparency in our production chains are paramount in our operations. We do not own our own production facilities but co-operate with carefully selected parties and the goal is always a long-term partnership and close co-operation.

Over 65% of our production in 2021 was made as nearby production in the Baltic region, where the largest single Production Country was Estonia. As a result, approximately 79% of our production was transported by land. In 2021, we began to collect the cutting waste from our nearby production partners. The cutting waste will be processed by our subsidiary, a plant which is focused on processing textile waste.

Our circular economy solution

The goal is a more sustainable workwear service

From 2021, we are committed to recycle all textiles we supply to our customers. We will recycle an equivalent amount of textiles for each new collection delivered. In line with the commitment, our customers' textiles will not end up in landfill, but will become a new raw material.